On message with Yubl

Client

Yubl

Project

Brand strategy, Brand content

Yubl is the new kid on the block in the social messaging world and is set to challenge WhatsApp, Snapchat and co. Through its functionality, it’s designed to bring people together in a pioneering environment designed specifically with 18-24 year olds in mind. Social on steroids.

We’ve been working with them on their strategic brand positioning and communications framework. During this process, we received a brief to create three 15-second films that focused on the app’s functionality to form part of a mobile optimisation media plan. The films also appeared on Yubl’s digital and social channels, accompanied by GIFs and rich media banners.

Yubl. The new era in social messaging.

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