Creating Victoria

Client

Land Securities

Project

Brand development

Create Victoria helped London see the future. It gave a fast-transforming section of London a vibrant personality, and it convinced leading brands like Jimmy Choo, Tom Ford and Rolls Royce that Victoria is the place to be.

Land Securities is part way through its £2b regeneration of Victoria. Create Victoria lives across its full portfolio of residential, commercial, public realm and retail for the area. Part brand, part placemaking strategy, our brand campaign got London excited about Victoria during a disruptive period of change. Create Victoria honours Victoria’s heritage – this is the home of both the monarchy and parliament, after all – whilst fostering enthusiasm and optimism toward its future.

Absorb everything.

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