Global brand consolidation
Our work for TEMPUR redefined the brand and gave it a consistent worldwide presence: no small task when you consider that TEMPUR beds are sold in 76 countries.
When we met TEMPUR, its campaigns were localised in each market, with a huge variation in its brand presence worldwide. We changed this, establishing a global positioning for TEMPUR as a premium sleep brand (complete with NASA-approved cushioning materials).
Our brand environment for TEMPUR is clear and simple, allowing for easily translation. Globally consistent visuals and messaging has resulted in increased confidence in TEMPUR as a brand, with both trade and consumers.