Photography, Branding & Retail
Shoreditch is one of the world’s foremost hotbeds of creative technology. Our campaign for Provost + East, one of the district’s landmark commercial properties, saw us collaborating with renowned architects Buckley Gray Yeoman, and leading London still life photographer Sara Morris.
Strong typography was central to our campaign, supported by Sara’s impactful images, a short film and a powerful interactive experience. Through these executions, we succinctly represented abstract business concepts. Our message was clear: to survive, ideas need stimulation. To thrive, they need connection. At Provost + East, occupiers would find a workspace that encouraged both.
Much like the collaborations that inspired it, the campaign was impactful, energetic and powerful. The building was successfully pre-let.