A complete makeover for Paul Edmonds

Client

Paul Edmonds

Project

Brand development

Our work for Paul Edmonds went deep into the business, transforming the way it cares for customers in the salon, online and at home.

Paul Edmonds is a hair and beauty leader, complete with celeb clientele and a Knightsbridge address – yet as a brand it was struggling to stay relevant. The company was set to launch its eponymous product range and was expanding into new markets. To support this growth, Paul Edmonds needed a comprehensive brand strategy.

We learned that Paul himself is a holistic healer, instinctively gifted at helping people feel wonderful. His gentle positivity is infused across the salon experience, making every customer feel special. Our new brand presence honours this powerful essence.

We flowed the new brand experience across everything Paul Edmonds – from website and ecommerce, to POS and merchandising. Behind the scenes, a cohesive new approach to CRM, PR and social media gave the Paul Edmonds a sound platform for growth.

Simple idea.

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