Brand strategy, Brand content
E-commerce is affecting how and where we shop – specifically the traditional bricks-and-mortar set-up. For intu, with 18 shopping centres across the UK, this presents a sizeable challenge. That’s why they came to us to develop a concept that would help put them top of mind among brands and retailers looking to invest and open their next store.
intu is more than just shopping centres. It’s a destination playing host to cinemas, restaurants, bars, shops and plenty more. By combining different leisure activities under one roof, intu ensures customers don’t just pop in and out. Instead, couples, friends and families choose to spend the whole day there. For brands, this means increased dwell times and repeat visitors, from further, for longer.
We believe the best way to connect with a brand is through the customer. So we decided to create a suite of assets built on this idea of variety, empowering internal stakeholders and sales teams to talk about the unique intu offering and highlight how they are different.
Rather than simply showcasing example products, we playfully paired contrasting objects from the world of leisure and retail to emphasise the fun and variety of the offerings, while supporting it with key statistics that highlighted intu’s efficacy through numbers.
This highly visual approach would not only help drive awareness and understanding for internal stakeholders but leave a memorable impression of the brand on the target audience.