In just a few short years, giffgaff has grown from young upstart to one of the UK’s most popular mobile networks. Most recently, the company was named 2016’s best provider by Which?
With the popular vote well and truly sealed, giffgaff needed a print campaign that would drive a strong response and help grow awareness of their phone offering. To deliver this, we went back to the drawing board, taking our time to really understand the brand. We created a new voice for giffgaff – a way of speaking that showcased the values of this disruptive, quirky and brilliantly different brand. Alongside this fresh new tone, our messaging provided much-needed clarity around giffgaff’s positioning and offering.
It worked. Our campaign, which ran in key titles for giffgaff’s audience, showed strong performance results in both stand-out and engagement.