Spinning the story of COTTON USA

Client

COTTON USA

Project

Global Centre of Excellence

Since 2009, we’ve been the global Centre of Excellence for COTTON USA, the representative body for the US cotton industry. We help promote US cotton to trade and consumers across the world, making sure the brand’s communications strategy is sound, and its implementation is on point.

During our journey with COTTON USA we’ve redefined their brand strategy, helped deliver a digital presence, and increased the number of trade licencees worldwide. We work with PR and media agencies to take advantage of positive PR opportunities, deliver multi-language campaigns for Europe, and make sure COTTON USA is well represented at trade exhibitions and key calendar events like London and Paris Fashion Weeks.

Simplicity is strength.

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