Channel 4 and Warner Bros
TVC’s, Brand content
'Fantastic Beasts and Where to Find Them' is set to be one of the year’s biggest box office films. It’s also JK Rowling’s first venture into screenplay. We created and produced three talent-led films, celebrating favourite moments from JK Rowling’s books and films, to help promote the film ahead of its release.
The three 20-second films feature Channel 4 talent who are JK Rowling fans: Lauren Laverne, Alex Brooker, Davina McCall, and Eddie Redmayne, who plays the lead character in the film. They answer questions about why they love the wizarding world she’s created. As part of the content strategy, the TVCs ran on Channel 4, E4, the All4 catch-up platform and on Channel 4 and Warner Bros. owned digital and social channels.