Sticking Waterloo’s flag in the ground


250 Waterloo Road


Brand Strategy, Visual Identity and design, Marketing Communications


250 Waterloo Road offered a unique, lip-smacking challenge. The client wanted a brand that would not only establish Waterloo as a great destination but adopt a tone of voice that had more bite than competing office space campaigns.


Against the expense, sterility and pretension of other London hubs, Waterloo stands out for its no-bollocks cultural scene and understated eating and dining venues, not to mention its damn quick transport links.

So across email, brochure, website and more, our campaign’s design, illustrations and copy adopted a defiant, punkish attitude, unafraid to take on other parts of the capital while highlighting everything great about Waterloo.

The result: a bold campaign that firmly stuck Waterloo’s flag (a middle finger) in the ground and a brand that property agents would remember.

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